{"id":33542,"date":"2021-12-06T18:29:12","date_gmt":"2021-12-06T17:29:12","guid":{"rendered":"https:\/\/diehl-relations.de\/strategische-kommunikation\/"},"modified":"2023-02-20T17:45:32","modified_gmt":"2023-02-20T16:45:32","slug":"strategic-communication","status":"publish","type":"page","link":"https:\/\/diehl-relations.de\/en\/strategic-communication\/","title":{"rendered":"Strategic Communication"},"content":{"rendered":"\n\n\t<p>Strategic Communication<\/p>\n<h3><strong>To the point. Comitted. For your brands.<\/strong><\/h3>\n\t<h4>Our Offer<\/h4>\n\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--label-0\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-0\">Strategy and concept<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-0\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-0\"><i>Expand<\/i><\/a>\n\t\t\t\t\t<p>To lay the foundation for your successful PR, we provide you with an individual analysis and well thought-out concepts. We will support you in formulating your corporate or product messages, focused and to the point, defining the channels that are target-oriented for your PR and develop PR measures that reach your target groups.<\/p>\n<ul>\n<li>Analysis<\/li>\n<li>Strategy<\/li>\n<li>Positioning<\/li>\n<li>Messages<\/li>\n<li>Action planning<\/li>\n<li>Success control<\/li>\n<\/ul>\n\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--label-1\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-1\">Content<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-1\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-1\"><i>Expand<\/i><\/a>\n\t\t\t\t\t<p>You know how your products differ from those of the competition. Then your customers and potential customers should know exactly that too. We will help you write your brochures, flyers, newsletters, white papers, blogs, etc. in a way that is interesting and relevant to your target group and conveys your message concisely.<\/p>\n<ul>\n<li>Brochures<\/li>\n<li>Flyers<\/li>\n<li>Customer magazines\/blogs<\/li>\n<li>Whitepapers<\/li>\n<li>Advertorials<\/li>\n<li>Websites<\/li>\n<li>Webinars<\/li>\n<li>Storytelling<\/li>\n<li>Editing\/final editing<\/li>\n<\/ul>\n\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--label-2\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-2\">Digital<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-2\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-2\"><i>Expand<\/i><\/a>\n\t\t\t\t\t<p>The digital world is evolving and so is online PR. With the myriad of information on the web, it is therefore particularly important that you reach your target group exactly where they source their information. That&#8217;s why we don&#8217;t offer you a blanket solution, but a digital communication and PR strategy tailored to your company.<\/p>\n<ul>\n<li>Online campaigns<\/li>\n<li>Online events<\/li>\n<li>Newsletters and mailings<\/li>\n<li>Online brochures, white paper etc.<\/li>\n<li>Content hubs<\/li>\n<li>Social media<\/li>\n<\/ul>\n\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--label-3\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-3\">Classic PR<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-3\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-3\"><i>Expand<\/i><\/a>\n\t\t\t\t\t<p>PR works differently today than it did just a few years ago. Nevertheless, the classic tools are essential and often form the foundation for successful digital communication. That&#8217;s why we offer you the entire range of classic PR and are also happy to take over the activities of a press office for you.<\/p>\n<ul>\n<li>Press office<\/li>\n<li>Media contact<\/li>\n<li>Press kits<\/li>\n<li>Press releases<\/li>\n<li>Media training<\/li>\n<\/ul>\n\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--label-4\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-4\">Events<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-4\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-4\"><i>Expand<\/i><\/a>\n\t\t\t\t\t<p>Whether online, on-site or hybrid &#8211; events are about direct interaction with your target group. That&#8217;s why the impression you make is particularly important here. To ensure that everything runs smoothly, we are happy to support you in the implementation of your press conferences, roundtables, roadshows or conferences &#8211; starting with the conception of the programme, the handling of invitations, the briefing for moderation and speakers all the way down to the commissioning of floral decorations, catering and technology.<\/p>\n<ul>\n<li>Press conferences (online, offline, hybrid)<\/li>\n<li>Roundtable<\/li>\n<li>Background talks<\/li>\n<li>Roadshows<\/li>\n<li>Trade conferences<\/li>\n<\/ul>\n\t<h4>We ensure sustainable relationship buildup &#8211; with customers, partners and opinion leaders.<\/h4>\n\t<p>Example 1<\/p>\n<h3>Conception<\/h3>\n\tDo you know this? <br \/>\nYou want to increase awareness for your product in Germany?\n<p>Drip irrigation has become an increasingly important topic since the drought summers of 2018-2020 &#8211; it can be used to save water, fertilizer, energy and labor while also achieving higher yields. Against this background, the business of the inventor and global market leader for the innovative irrigation solution for agriculture, landscaping and home gardens is growing in Germany. The company has decided to accompany this development with a communication strategy, in order to raise more awareness of the technology among the company&#8217;s stakeholders.<\/p>\n<p>&nbsp;<\/p>\n<h4>The result<\/h4>\n<p>We analysed the initial situation, looked at what the competition was doing and developed a communication plan tailored to the company. We commissioned market research, implemented press interviews, professionalised the newsletter and positioned the company&#8217;s speakers at events. We were able to score points with exciting background stories at trade publishers and generated coverage there, achieving more attention for the company and its drip irrigation solution.<\/p>\n\t<p>Example 2<\/p>\n<h3>Text<\/h3>\n\tDo you know this?<br \/>\nYou need text for a new patient website?\n<p>The patient website is supposed to go online in four weeks, the concept is there, but there is no text yet. This was exactly the case with a pharmaceutical company. We were commissioned to write the text, received a concise briefing with topic headings and a few sentences on the aim of the page.<\/p>\n<p>&nbsp;<\/p>\n<h4>The result<\/h4>\n<p>After 14 days, the text modules for 20 topic blocks were written and on the client&#8217;s desk. Including correction loops and medical proofs on the client&#8217;s side, the texts were approved after three weeks and could be integrated into the website.<\/p>\n\t<p>Example 3<\/p>\n<h3>Strategy<\/h3>\n\tDo you know this? <br \/>\nYou want to push a product for three months and need a content strategy?\n<p>Where should paid content be published? When will topics be taken up editorially? For the publication of current study results on telecardiology, a telemedicine company needed a concept on how cardiologists, APIs and health insurance decision-makers would be informed about the data.<\/p>\n<p>&nbsp;<\/p>\n<h4>The result<\/h4>\n<p>Within a week, we developed the content strategy, solicited offers from specialist publishers for guest articles from KOLs, for newsletter formats and inserts. We also drew up a timetable on how to push the topic over a three month period. After agreeing on the concept in the second week after kick-off, we started with the implementation. After two weeks, the texts including the proofreading loop were ready. We implemented the project with a focus on success, achieved high attention with high-quality content and numerous editorial reports.<\/p>\n\tWant to learn more?<br \/>\nThen simply <a href=\"&#x6d;&#97;&#105;l&#x74;&#x6f;&#58;h&#x65;&#x6c;&#108;o&#x40;&#x64;&#105;e&#x68;&#x6c;&#45;r&#x65;&#x6c;&#97;t&#x69;&#x6f;&#110;&#115;&#46;&#x64;&#x65;\" target=\"_blank\" rel=\"noopener\">get in touch with us!<\/a>\n\n","protected":false},"excerpt":{"rendered":"Strategic Communication To the point. Comitted. For your brands. Our Offer Strategy and concept Expand To lay the foundation for your successful PR, we provide you with an individual analysis&hellip;","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-33542","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Communication - Diehl Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diehl-relations.de\/en\/strategic-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Communication - Diehl Relations\" \/>\n<meta property=\"og:description\" content=\"Strategic Communication To the point. 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